Facing the challenges of the new Internet Marketing

Recognized marketing expert Miguel Todaro has presented his book Internet Marketing Methods Revealed, an interesting source of data and knowledge to understand the value of this new discipline, and predict the future from diffrent stand points.

What is Internet Marketing?
Advertising and its associate activities have been one of the most important actions in the marketing industry in the last 50 years. In the early 1990s, the Internet made a its entrance changing the parameters of ROI for advertisement, PR, branding and promotional actions in general. Internet marketing is an integration of actions including SEO (search engine optimization), online advertisement, PPC (pay per click), e-commerce, online permission marketing and email marketing.

What is the difference between this book and the others on the market that cover the same topic?
I`ve noticed a big gap on the books about Internet Marketing I saw on the libraries. They try to offer short term solutions for effective implementation of SEO and other isolated techniques. That is not enough. Developers and marketers have real professional challenges that won’t resolved by the execution of independent actions. Internet marketing really works as long as is part of a overall online marketing plan, developed with strong metrics and parameters. My book tries to visualize that challenge first, and propose the alternative solutions for a short, intermediate and long term plan.

Who should read your book?
Marketers and developers. The book is a complete guide for the understanding and implementation of all the supportive techniques I mentioned before. Also the book provides a good overview of the business and market situation in order to better understand what is coming.
I always try very hard to make marketers and developers interested in each other areas. It isn’t my intention to make them experts in different professional grounds, but to understand the challenges for all of them in diverse levels.


The book has been released on November 15, 2008. Printed on paperbak 288 pages (ISBN-10: 1601382650 ).
Includes a variety of teaching techniques to enhance learning, such as notes, more than 120 illustrations and diagrams, conceptual guidance, checklists of learned topics, diagrams, advanced tips, and real-world examples to organize and prioritize related concepts.